Why is resource efficiency like the hotel business?

There are many businesses where the principal product becomes worthless after a certain point in time. An empty hotel room cannot be sold again the next day, theatre tickets have no market once the curtain goes up, fresh fruit has a finite shelf-life and an unoccupied airline seat is valueless once the plane has taken off.

Resource efficiency is the same in that the potential savings in any day can never be realised again at a later date, they are gone, lost forever. Needless money has been spent; it has flowed out of the organisation, never to be seen again. Meantime, the emissions, waste or other environmental impacts are accumulating, becoming more difficult, and expensive, to undo.

The net savings that we make through resource efficiency will flow directly to the bottom line, day after day, month after month. We need to inject some of the same urgency into our resource efficiency programs as hotels or airlines etc. do in terms of avoiding unsold products or services.

So do not be afraid to say that: “every day/week/month/year that passes we are needlessly losing/throwing away $x, and causing y damage” or, put positively: “every day/week/month/year that passes we can add $x to the bottom line of our business, equivalent to $z in sales[1],and also prevent y damage to the environment…so we need to act now, not tomorrow/next week/next month/next year.”.

The emphasis on immediately eliminating something that is currently a pointless drain on our performance can be very powerful, particularly if we can demonstrate that the effort required is low. Change must always challenge the inertia that maintains the status quo.

From Chapter 4.8

[1] Converting a saving into a sales number is a neat way to emphasise the value of a resource efficiency program. Most organisations understand just how hard, and expensive, it is to create new sales. See more on presenting value in Chapter XXX


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Our mission

To deliver outstanding results for customers and support best practices in our profession.

Energy and Resource Efficiency without the tears

Niall Enright’s book was published in June 2017 and last updated in September 2018.

To get the FREE PDF visit the download page.


To buy a print version of the book or order the companion files please visit our store.

If you appreciate the book and want to make a donation towards the publication costs (and support future publications),  click the link below. This is entirely optional!


Free Lighting Hours Tool

We were so frustrated at SustainSuccess with trying to find daylight hour tables for client locations that we wrote our own Excel/Google Maps/NOAA “mashup” to calculate lighting hours for any location on Earth! We are providing it FREE to fellow practitioners. Simply fill in this form and we’ll send you a download link.


Ideas and Challenges

Despite self-congratulatory case studies to the contrary, the reality is that Sustainability and Resource Efficiency are NOT EASY to implement successfully in organisations.

In a series of blogs, articles, book reviews, and extracts from Niall Enright's book you will find hints, tips and suggestions to make Sustainability a Success.

Contact SustainSuccess

P: +44 7812 519 965
F: +44 161 969 1361 E: mail@sustainsuccess.co.uk

A:19 Harboro Road
    M33 5AF, UK

To send me an email, simply click here, or complete the contact form.

For full contact details in internet format vCard click here or scan the QR code below.

Posts, Articles and Reviews

April 2024